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Integrating AI and Human Insight in Corporate Innovation Strategies

Updated: Apr 18

In the corporate world, the key to success is strongly related to innovation. Without it, the entire structure risks falling in the background, not being able to bring any return on investment. This applies even to bigger corporations, and a famous example is Blockbuster. Due to the company’s failure to innovate, it eventually went into decline, no longer bringing any profit.

Integrating AI in Corporate Innovation

There are plenty of companies out there that have been successful in bringing creative innovations to their operations. Some of these were incremental, whereas others took radical changes. The main problem is that this approach often brings limitations, preventing corporations from gauging the full impact of their activities.

The good part is that we are at a revolutionary moment where technology is making its way into every market. The adoption of AI has increased significantly over the past few years, with more and more companies relying on it to handle tedious and repetitive projects. That said, like human involvement, even AI has its limits. For this reason, we are not yet at a point where its use can be implemented on its own.

Instead of just choosing one or the other, a better idea is to go for the best alternative: use both. AI can do in seconds what humans achieve in hours, whereas humans can bring the creativity element that AI lacks. In this article, you will learn more about the benefits of integrating Artificial Intelligence and human insight into your corporate strategy, helping you boost your creativity and innovation.

The Use of AI and Human Collaboration in Corporations

AI allows every business to analyze and process data at very high speeds. As it relies on a computer as the “brain,” it takes only a matter of seconds to choose the appropriate route for a specific situation. That said, while these computer programs rely on hard data to deliver the results, they don’t have the “feel and relating” part that the human brain does.

AI lacks emotional intelligence, as well as the ethics and understanding brought on by human insight. It’s a trained tool that relies on data to offer you an answer, so if that data is lacking, then its outputs will be wrong. AI also tends to “hallucinate,” and if you are not careful, you might receive and use an inaccurate response that needs further corrections and engineering.


For this reason, Artificial intelligence should not be left to do all the work independently. It needs to be controlled so it doesn’t crack up a bias and damage your brand. To this end, combining it with human intelligence can help release those biases, leading to a more qualitative response.

Benefits of Merging AI with Human Insight

There are several reasons why the mix between human input and AI can prove beneficial for a corporation. This can include the following:

  • You Enjoy Improved Efficiency

Using both artificial and human intelligence can improve the company management’s efficiency. In the corporate world, the stakeholders direct each step in the business process, and each has a role to play and a word to say. If they are knowledgeable enough, then they can develop successful strategies that result in significant ROI. The main problem is that this can take considerable time and resources, preventing them from focusing on the tasks that really matter.

Through AI, the machine can handle the more tedious and repetitive tasks. This saves plenty of time for humans to focus on more creative and innovative operations. In the end, this helps companies be more efficient and reach their deadlines.

  • You Boost Your Creativity

When it comes to bringing innovation into a corporation, two things are necessary for every project. First, you need hard data that proves your idea holds the future. At the same time, you have to develop something that has never been implemented. The latter is very important because it will differentiate your company from the competition and draw curious customers your way.

AI can help on the hard data front, as it requires just a few moments to offer you the information once you set the command. However, even if AI flourishes in data, it lacks creativity. This is mostly because AI relies on ideas that are already there. By mixing this with human insight, you can add the creativity level that only humans are capable of.

  • Strategic Decision-Making Abilities

In the corporate sector, every decision you make has the power to change the course of the business. Data plays a crucial part in this, as upcoming trends are often responsible for determining whether or not an idea holds profit. The main issue is that these patterns and trends are often missed by human minds, which is why AI is used to pick up on them.

That said, while AI is good at gathering data, some parts of the decision process might still require human insight. For instance, Artificial Intelligence could pick out whether or not there is a chance for demand surges based on historical data. However, it might not be as effective in picking out the context. The one who has a better grasp on market dynamics and scale operation capacity is the human manager.

This is why it’s more beneficial if the two are combined. Thanks to the data offered by AI and the insight provided by human experience, corporations could make informed strategic decisions.

  • You Get a Competitive Advantage

In a world where businesses keep everything turning, staying ahead of your competition can be very challenging. The average company has around 25 competitors fighting for a spot in the same market. Things get even more intense if you are the owner or manager of a corporation, as expectations can make things even more difficult for you. Doing the same thing at the same rate as everyone is not enough.


Given this kind of uncertainty and volatility on the rise, corporations are constantly output on the spot. The only way you can stay ahead is to evolve in innovative ways. Human insight is not always enough to develop a good strategy to help you make a breakthrough in your market. However, by adding AI into the mix, you can compare it with data from millions of competitors, enabling you to create a strategy that offers you an edge.

Challenges When Mixing AI with Human Insight

Getting a balance between AI and human input brings numerous advantages but can also lead to some issues. These may include the following:

  • Think About the Ethical Considerations

Perhaps one of the greatest challenges of merging AI with human insight is the associated ethical considerations. As we know, AI prepares its responses based on data that is already there – good or bad. If the data is not complete, the responses could end up biased.

This can be both a good and a bad thing. Sometimes, if human insight is applied, managers can find the bias and make the appropriate modifications. However, this can go the other way around as well, as it can indirectly influence the decision-making process. Companies might train the AI to work through a certain bias, and when presented with it, human managers could discard their own. Instead of choosing the correct idea, they might be pushed into going for the unfair or unethical option.

Integrating AI in Corporate Innovation

  • Consider Cultural Resistance

Despite its efficiency, AI can also bring cultural resistance within the company. This can manifest in different forms, from inertia to continue a familiar process to skepticism towards the tool. For instance, while AI may benefit the innovation of a certain corporation, different groups of people (customers and employees alike) may reject the possibility of implementing this process.

For instance, where clients are involved, you may decide to implement AI use to improve the operational process. However, not everyone is eager to have their problems solved by AI. An example could be in the world of customer support, where people feel it is easier to discuss the situation with a real person. Finding out they are speaking to a machine could cause them to take their business elsewhere unless they can contact an employee.

Cultural resistance can also occur among the employees in the corporation. They can be wary of the introduction of technology, fearing job displacement should AI be regarded as the more efficient choice. By not knowing the benefits of AI technology, it might not be used to its full capacity.

  • Difficulty in Obtaining Balance

Both AI and human insight can bring significant improvements in terms of innovation, but only if a certain balance is reached. However, not many know how to achieve that balance, using too little or too much of either input. This can compromise the efficiency of the entire strategy, keeping the business from making the most of the resources.

For example, using AI excessively can take away the personal and creative effect, causing customers to look for services and products elsewhere. Not using AI enough can cause unnecessary production delays, leading to loss of profit. A good strategy is to learn how your firm operates and what could be better done by AI. While important operational parts are best decided through human involvement, the tedious and repetitive motions should be conducted through AI.

Strategies for Successful Integration

AI integration is a delicate procedure that cannot be done at random. Since the innovative process relies significantly on human creativity, it is essential to learn how to blend it efficiently. Below are a few strategies on how you can do so:

  1. Determine Where the Inefficiencies Are

Implementing AI in your strategy just for the sake of it will not bring you any advantages, especially considering cultural resistance and ethical issues. Instead, you should find out where the problems lie and how artificial intelligence could make matters easier.

  1. Assess If Expansion Is Possible

Some corporations may choose to use AI alongside human insight to make matters easier for them. This might not involve any strategic modifications, as it’s just a way to reduce the current workload. However, before using advanced technology, you should consider whether or not the use of AI could expand your offerings. This way, you might be able to unlock new solutions and push boundaries that you could not have done otherwise.

  1. Provide High Data Quality and Availability

Human insight relies on life knowledge that you gained through education, experience, and other mediums that you used to perfect your skills. Your brain is a pool of data, which you tap into each time you need the information. It is essential to offer the same benefits for your AI system of choice, as high-quality data is its backbone. Consolidate your sources, establish protocol, and build the appropriate internal data exchange system.

  1. Train Your Employees to Accept and Work with AI

The ones that will likely be most affected by AI integration are the employees of the corporation. As a result, when integrating high tech into your strategy, it is crucial to train your workers. Conduct training and courses to teach them how to handle new responsibilities, interpret AI-driven insights, and work alongside AI. Ultimately, this ensures efficient workflow.

Future Implications for Corporate Innovation

Cultivating an environment where human insight can swiftly blend with AI can bring plenty of benefits to corporate innovation. By mixing the computational capabilities of AI and the cognitive and emotional strengths of humans, corporations can create a clear path toward success.

Industry standards are among the first that will likely change once AI integration becomes common use. Bringing AI into innovation management can lead to a huge improvement in speed and efficiency, as the algorithms can process data much faster compared to humans. This can potentially enhance the innovation cycle while reducing the average time-to-market.

For companies, AI is expected to decrease operational expenses by as much as 37%. The cost reductions could lead to a higher ROI, as well as an increased potential for expansion. These statistics are the reason why more than half of the businesses in the US use AI to some extent.

Last but not least, AI integration with human intelligence can significantly change how a corporation performs in the market. The use of both methodologies can help predict future trends and customer preferences, using historical data to gain an advantage. AI algorithms can offer data on the competition that human intelligence can decipher, allowing for a better decision process. This can help pave a new path toward innovation as leaders proactively adapt their strategies.

Real-World Case Studies

There are several global corporations that have successfully integrated the use of AI. Customer support is one of the most common areas where Artificial Intelligence is used, as it can handle multiple requests at a faster rate. One of the most notable implementations is Billie, the chatbot created by IKEA that faces more than 5000 questions a day.

Since the addition of Billie, IKEA resolved around 47% of queries only with the use of AI. The other 53% are taken care of by humans, which take over when an issue escalates. As it reduced the human workload, the chatbot saved IKEA more than $14 million.

Streaming providers such as Netflix also use chatbots to engage with their clients. Moreover, the built-in AI system relies on machine learning to offer accurate recommendations for every user. This helps keep the customers engaged, improving their satisfaction and increasing the company’s reach in the market in the long run.

AI has also been incorporated into the healthcare system, with companies like Genentech using AI to improve their research and development (R&D). Through this, the organization had an easier time looking through research papers and clinical trials, finding unspotted patterns that could help revolutionize its strategy.

Humans then used the insight brought by the AI to create profiles for the most effective drug candidates.

Robo-advisors are also gaining a lot of popularity nowadays, with more people gaining the courage to invest. Investment companies such as SoFi and Vanguard are using robo-advisors to provide insight to their clients while offering the chance for human advice. This potentially reduces the possibility of human error as well as the workload, improving the business strategy.

The Bottom Line

We live in a time when every business owner and corporation manager tries to automate their services with AI. Still, statistics show that the best results are obtained by creating a balance between Artificial Intelligence and human insight.

AI is too impersonal and biased to be used on its own, whereas human intelligence is too biologically slow to do everything by itself. However, by using both of them in the right sectors, corporations can enjoy the best of each world and improve their innovative strategy. So, if you run a company, you should analyze your business’ data and processes and see which department can benefit more from AI integration and where you can rely more on human input.

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